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Lau Yong Sern’s career in real estate was born from personal frustration. In 2018, he faced challenges managing tenants for his own properties, a problem that prompted him to seek a solution. He was then approached by a college friend who worked as a real estate negotiator, and this conversation inspired him to join the industry. He saw an opportunity to not only solve his own property management issues but also to build a career that allowed him to help others.
Sern attributes his consistent performance to a simple but effective set of habits. His routines are built around consistent lead generation, client meetings, property viewings, and diligent follow-ups. By maintaining this structured approach, he ensures his pipeline remains active and his relationships with clients stay strong, leading to a steady stream of closings.
In 2024, Sern achieved a significant milestone that filled him with immense pride. He successfully transacted a warehouse lot with a selling price of RM21,388,000, marking it as his largest single-transaction deal to date. This achievement was not just a testament to his sales capabilities but also a major highlight in his career.
“The deal was transacted and materialized in the year 2024,” he said.
The deal was a warehouse lot with a selling price RM21,388,000. Is the largest transaction selling price in 1 transaction.
One of the biggest challenges Sern faced this year was the rising cost of lead generation advertising. He realized that relying on traditional platforms was becoming too expensive to sustain. To overcome this, he adapted by actively working to find alternative platforms and methods to reduce his advertising costs, ensuring his business remains both visible and profitable. This experience taught him the importance of being adaptable and resourceful in an ever-changing market.
For agents aiming to break through their first RM200,000, Sern’s advice is straightforward and client-focused: concentrate on fulfilling client requirements. He believes that understanding and addressing a client's specific needs is the most effective way to increase your closing rate and build a successful, long-term career.
Lau Yong Sern - REN47890 (Member)
